Superbowl LIX - New Orleans, Louisiana

I was thrilled to illustrate at the “For the W” Party - a one-of-a-kind experience for the wives and girlfriend’s of the NFL teams at Superbowl LIX in New Orleans. Hosted by Chanen Johnson, wife of New Orleans Saints star Juwan Johnson, the afternoon experience featured multiple experinces, activations and live music featuring Ulta Beauty and Zapps Potato Chips.

“Ulta Beauty is thrilled to make our Super Bowl debut at the Gallery Club House,” said Kelly Mahoney, Interim CMO and SVP Customer and Growth Marketing at Ulta Beauty. “Beauty is a cultural force that unites, inspires and ignites limitless possibilities and for the first time ever, we’re bringing the power of beauty to life during the most iconic weekend in sports.”

This was a departure from my usual wedding content, but could not have been more fun! The energy was so high and I was thrilled to illustrate so many wonderful women! It was also so special to see my artwork featured on many social media outlets including on Ulta’s channel.

All in all a day I’ll never forget! Let’s do it again next year!

Amy Kelly